Packaging is a sturdy glass jar and comparable to Bobbi Brown and MAC Fluidline. The opening is not too small like the Clinque gel liner so it's easy to get the product out.
Most brushes that come with liners are rough and basically not useable. This one is actually really good and comes with a cap!! It also reminds me of the Bobbi Brown's eyeliner brush that retails for $25. It has a flat and fine tip but the BB tip is a bit shorter. I really love the short handle which makes it easier to use. I personally use an angled eyeliner brush but for people who like this shape it's a great added bonus.
Left: Loreal in Bronze Bronze, Right: Bobbi Brown Chocolate Shimmer Ink